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Issue 112 - Editor's Word

Whisky Magazine Issue 112
June 2013


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Editor's Word

Rob looks at the alchemy of creating tasting notes from the unknown

In what has been one of the more intriguing releases of the year so far, The Glenlivet has gone all dark
and mysterious on us.

The Glenlivet Alpha is presented in a striking black bottle with the minimal amount of information, none of the usual flowery tasting notes designed to hook you in; just an ABV bottle size and that it is a product of Scotland.

As I say all very intriguing, and it has certainly had the online community baffled, amused, bemused and eager to learn the truth of this whisky.

Much kudos to owners Chivas Bros. for this innovative creation. It says that Alpha aimed to offer a 'blank canvas' to the consumer, allowing them to make a judgement on their own interpretation of the whisky's flavour and aroma profile. To help the drinker on their journey, The Glenlivet has unveiled a series of sensory videos as guidelines to help people discover their own interpretation of the whisky.

It is an idea I really like remove everything possible so you can just focus on the whisky, and it is effectively what we do with our own magazine tastings here at Whisky Towers.

I was talking with a good friend recently about how we do the tastings for the magazine, and the point was raised that we have never actually stated the process we undertake to make the new releases fair, honest and above all, independent.

To this end when samples are called for and sent in, the tasting list is drawn up and the whiskies decanted into sample bottles and then marked with a number, ABV and a...

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