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Issue 112 - Eastern Promise

Whisky Magazine Issue 112
June 2013

 

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Eastern Promise

We find out more about launches at the recent Asia Pacific exhibition

Asia is hogging the attention of the duty-free industry to such an extent these days that many new whiskies are now routinely being launched there first before anywhere else. With that in mind I thought it might be fun to take a look at some of the new whiskies that were unveiled at the recent TFWA Asia Pacific exhibition in Singapore.

Before we get on to that, however, I wanted to mention one of Richard Branson's latest crazy ideas. Granted, launching a limited-edition whisky to mark the start of a new airline isn't as out there as Branson's plans found a space tourism agency, but giving away all 200 bottles to passengers on the first flight from London to Edinburgh was a little nuts. The whisky in question was Dewar's House 17 Years Old. It came in a 50cl bottle signed by master blender Stephanie Macleod and featured a clever label mocked up to look like a baggage ticket from the inaugural flight.

Anyway, let's move on to those Singapore-launched whiskies: drams, which travelling punters can actually buy, and which won't cost customers a small fortune. Old Pulteney unveiled a new trio of modestly priced travel-retail exclusive whiskies, which are named after three lighthouses located near the brand's remote Wick-based distillery.

What Asian travellers will make of obscure names such as Noss Head (£39.99), Duncansby Head (£44.99) or Pentland Skerries (£54.99) is a moot point, but given the fine pedigree of previous Old Pulteney releases, demand for these whiskies is li...

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