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Issue 116 - The scents of whisky

Whisky Magazine Issue 116
December 2013


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The scents of whisky

The little kit that helps you expand your aroma bank

Having recently waded through a lengthy, sober academic paper, with 42 supporting references, that was “Assessing the the influence of the multisensory environment on the whisky drinking experience”, and discovering that part of the research was conducted with a sample of 18 adults who were given a rather good whisky in “styrofoam cups of 177ml capacity” and this whisky was “tasted neat (that is, without being diluted as would be typical in the UK)” !! – this writer's exclamation marks – it was with some relief that I found myself, shortly afterwards invited to a rather seductive sounding establishment in Mayfair, London, called Hedonism. At Hedonism I anticipated that drinks might be dispensed in less avant-garde vessels than were used for part of the research I refer to.

We need to get down with some cross modal psychology to fully appreciate the scientific work. So it was a joy and a relief to find the rather less demanding Monsieur Jean Lenoir had quite unobtrusively wafted into town from Burgundy with his delightful box of tricks, Le Nez du Whisky. This being the follow up to his highly successful Le Nez du Vin which has sold 150,000 editions and been translated into 10 languages since he started, 32 years ago, what he describes as an aromatic cultural journey. This journey has also seen the creation of Le Nez du Café, Le Nez de l'Armagnac and Le Nez des Epices.

Being invited to meet Jean Lenoir at Hedonism in Mayfair was a tantalising prospect and I h...

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