Whisky Magazine Issue 119
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Bowmore refreshes their travel retail range
The trend towards travel retail exclusive ranges shows absolutely no sign of letting up anytime soon. The latest big brand to join the traveller only club is Bowmore, the fifth best-selling brand in duty-free/travel retail, and traditionally a big hitter in European travel retail, where it does some 85% of its sales.
Taking their names from various rocky crags and beaches near the distillery, these three new Bowmore whiskies will be on shelf in major airports worldwide from April.
The entry level Bowmore Black Rock is a richly flavoured whisky, which nicely balances all that Islay smokiness with treacle and orange peel notes. Matured predominantly in first-fill ex-Spanish sherry casks, this 40% ABV whisky is priced at £44.99.
Next up is the one litre Bowmore Gold Reef at £59.99, which is aged mostly in first-fill bourbon casks. Deep golden in colour, this is a smoother whisky to my palate with lots of vanilla notes from those bourbon casks with pleasing citrus flavours, which all give way to a powerful, smoky finish.
The top of the new Bowmore range is Bowmore White Sands 17 Years Old, which is inspired by the beaches of the Big Strand and Laggan Bay, a stretch of coast to the south of the distillery. Rich and malty in flavour, White Sands is the only whisky in the range to bear an age statement and is bottled at a higher strength of 43% ABV. It comes in a smaller 70cl bottle and is priced at around £80.
Bowmore devotees should note that this new Bowmore range w...