Whisky Magazine Issue 12
This article is 14 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.
Copyright Whisky Magazine © 1999-2015. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.
Over 6 million of Jack Daniel's Tennessee Whisky were sold last year. Stuart Maclean Ramsay takes a look at this phenomenon on the eve of the 150th birthday of the distillery's founder, Jack Daniel
To celebrate the 4th of July I left behind the fireworks of urban American independence for a fishing trip down the winding Deschutes River in the high desert of Central Oregon. My companions were a Scottish nephew who was visiting America for the first time and several bottles from the Jack Daniel family.
We would rise at an ungodly hour, fortify our morning coffee with a splash of Black Label and go in search of elusive trout. By dusk they had become more wary, thus necessitating a shot of twice-mellowed Gentleman Jack for the angler to become one with the fish. And when night time descended, we sat around the campfire under a sparkling blanket of desert sky with the scent of Ponderosa pine thick in the air - Jack Daniel's Single Barrel embellishing our yarns and enhancing our cigars. With a desert theatre of howling coyotes and shooting stars for a backdrop, I asked my nephew what he thought of Tennessee sipping whiskey. “Och,” said 18 year-old Sean, “me and my pals, the cool ones, drink Jack and Coke every weekend in Edinburgh.”
The square bottle (it doesn't roll around in a fishing boat or a car) of Jack Daniel's Tennessee Whiskey, with its old-fashioned black and white label, has become, over time, an American icon. A democratic spirit at ease with the yelps and hollers of rock music and traditional bluegrass as it is at a backyard barbecue or uptown bar. The best-selling premium spirit in the United States, Jack Daniel's flows smoothly across all ...