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Issue 120 - Thor for the Day

Whisky Magazine Issue 120
June 2014


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Thor for the Day

Highland Park's 'Norse God' whiskies make good investment

Thor, Highland Park's first release in their Valhalla Collection has become the standout collectible whisky of the moment. Hot on the heels of this year's release (Highland Park Freya), Thor, the Orcadian whisky created in the likeness of the hammer-wielding Norse God, has smashed all previous records. Scotch Whisky Auctions sold 11 bottles in their 36th auction in April, each earning up to £600 a piece. This is five times more than the initial purchase price paid when this whisky was released in 2012. Live auctions felt the shockwaves too as McTear's, Glasgow watched two bottles sell for £280 each. Although Thor was the most plentiful release in the series with 23,000 bottles, the tightening of supply with Freya may be one of the reasons behind this surge in value. This tactic worked well over the trilogy of bottles in the Highland Park Magnus series, which sent secondary market prices northwards when the restricted allocation of Highland Park Earl Haakon sold out. However, even Haakon has not been able to match the performance of Thor. Meanwhile, Highland Park Loki has been mischievously creeping up on Thor's success, as Scotch Whisky Auctions posted results of £290 a bottle. Expect to see more bottles from this series coming on to the market in the wake of these successes.

Auction Watch

To Glasgow we go in search of some legendary whisky labels. Mulberry Bank Auctions first whisky auction of the year drew some prime examples distilled long ago and bottled by Gord...

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