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Issue 124 - Million dollar dram

Whisky Magazine Issue 124
December 2014


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Million dollar dram

Footballing legend David Beckham is the latest high profile celebrity to release a spirits brand, with his Haig Club

In the ranks of the Global Sporting Icon, there are few doubts as to David Beckham's impeccable credentials. His illustrious career in top-flight football, where he made over 500 appearances for the likes of Manchester United, Real Madrid and AC Milan – as well as scoring 17 goals in a 14 year career wearing an England shirt – makes him one of the most successful British players in the history of the game. Off the football field, his commercial activities and media profile have helped launch Brand Beckham into the stratosphere and his upward trajectory shows no sign of abtaing or stopping any time soon.

So it was with great interest when earlier this year, his latest partnership was unveiled. Working with Diageo, Beckham, together with his manager, the media impresario Simon Fuller, developed Haig Club, a brand new single grain whisky which is aimed at bringing the spirit to the attention of a new audience of potential whisky drinkers. With the spirit gaining an early thumbs up from within the whisky community, Haig Club was launched globally back in October, marked by a dinner event in Edinburgh prepared by Michelin-starred Scottish chef Tom Kitchin and attended by the likes of Gordon Ramsay, fashion designer Jimmy Choo and Beckham's wife, Victoria. So with the celebs out in force to support Haig Club, I managed to grab some time with the man himself to get his thoughts on the spirit.

So tell me. Why whisky? What was the motivation behind wanting
to actively becom...

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