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Issue 125 - The Man Who Sold Haig Club

Whisky Magazine Issue 125
January 2015

 

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The Man Who Sold Haig Club

Jonny on auction watch

It struck me as a touch unusual. There will have been plenty of whisky drinkers, both new and experienced, who enjoyed a well-made drink containing Haig Club over the holiday season. However, some genius soaked up all the advertising, hesitated with his fingers around the stopper, and thought, ‘Hang on, there's money to be made here.'

Ignoring the ubiquity of this global product and with limitless optimism in their hearts, they trooped along to their local online auction office to offer their rare, collectable grain whisky up for sale. Whistling to themselves on the way home, they passed a bus shelter advert showing Beckham raising a toast, just opposite a bright shop window display crammed with pyramids of blue bottles. Banking that there would be some corner of the world where buying at auction would beat the reach of the Diageo distribution network, they sat with their arms folded and waited for the bids to flood in. Ten days later, at the final reckoning, the bottle sold for a deflating £35. That's before seller's premiums and tax were deducted. Admittedly, it's a little short of the £6,200 grain whisky record price paid for a Kawasaki 1980 33 Years Old at Scotch Whisky Auctions last year. Please auction responsibly. Do drink your Haig Club, because there is plenty more where that came from.

Auction Watch

The WMI smashed through the 1,000 barrier during December as collectors acquired new desirable whiskies at auction from all the key markets. Significantly, th...

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