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Issue 126 - Crunch Time

Whisky Magazine Issue 126
March 2015


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Crunch Time

Chasing the top dram

The race is on for the number 1 spot in the WMI. Over the next year, there will be an almighty battle between The Macallan, the champion brand sitting pretty at the top of the WMI, versus Karuizawa, the Japanese contender that is dominating live sales in Hong Kong. The Macallan outsold Karuizawa by a factor of four to one over the past year, so it remains the odds-on favourite to prevail. The Speyside favourite has the advantage of being the largest seller in all markets, whereas Asia is Karuizawa's only dominant live auction market. Karuizawa remains a hugely popular brand in European online auctions, though vendors have not been consigning them in any noticeable numbers with the UK's main live auction houses. Zachys took Hong Kong by storm with a January sale that added over a quarter of a million pounds to the WMI. The Macallan and Karuizawa combined accounted for 60% of this value, but spending on The Macallan just squeezed ahead by a few thousand pounds. When the remainder of January's auctions had been factored in, The Macallan had outperformed Karuizawa for the month. It's Macallan 1 – Karuizawa 0. In this two horse race, the next showdown will be Bonhams, Hong Kong, and we'll bring you all the action in the next issue.

Auction Watch

Four January whisky auctions helped sweep away the cobwebs and open the account on a fresh year of trading. Taylor's were first out of the blocks with a good range of drinkable and collectable Scotch whisky. Royal Lochnagar had a good ...

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