Whisky Magazine Issue 127
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It's all in the closure
Bottle closures combine two distinct functions. The cork is entirely practical, preventing leaks and keeping the spirit secure, while the stopper (on top of a cork) also provides various opportunities for aesthetics and branding.
“We work closely with new product development departments, brand managers and master distillers to advise on the elements that can be used as a stopper on top of the cork. This could be a wooden head, though we're also working with a range of bespoke materials to bring innovation into this area, and individualise the tops and the corks for each brand or company,” says Hugo Mesquita, sales and marketing director, Top Series Division, Amorim, a Portuguese company specialising in cork closures. Utilising the broader potential of a stopper is a relatively recent development.
“Over the past ten years the technology has developed so much that it offers far more opportunities, and a lot more thought and detail now goes into the stopper. You can emboss something on the stopper, or do the opposite and deboss, you can have a matt finish, a silk finish and choose from up to seven colours, whatever is appropriate for the brand,” says James Crilly, packaging supply manager, Inver House Distillers.
Ian Hamilton, purchasing and packaging development projects manager, Morrison Bowmore, adds, “stoppers provide an opportunity to add value and interest, and the vast majority feature a message. The stopper for Glen Garioch, for example, is a wooden top ...