Whisky Magazine Issue 127
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IAADFS shows US travellers what they're missing
The enormous Marriott's Orlando World Center with its soaring 550-room tower and six swimming pools once again hosted the annual IAADFS Duty Free Show of the Americas (22 – 25 March). Buyers from as far apart as Alaska and Tierra del Fuego will have packed their Bermuda shorts and sunglasses and flown to sunny Florida for this relaxed three-day even to check out the latest duty-free product launches.
The lack of home-produced spirits is explained by the fact many Americans feel the duty-free saving offered by most airport shops is not worth bothering about. It's the Europeans, Asians and Latin Americans who do most of the buying and they prefer Scotch whiskey. The Americans are missing out because these days the pulling power of travel retail as far as whisky is concerned is all about finding exclusive juice in the bottle you just won't find locally.
This is especially apparent at this year's IAADFS where new travel exclusive whiskies abound. Consider William Grant & Sons (WGS), for instance, which will be showing its travel exclusive Cask Collections for both Glenfiddich and The Balvenie, as well as two absolute winners: the rich, soft vanilla and spice-influenced Glenfiddich Rare Oak 25 Years Old, and the single-grain Girvan Patent Still 28 Years Old, a vanilla roller coaster with a mellow, honey-soaked finish.
The outstanding Bruichladdich has also warmed to the idea of travel exclusives since falling under Rémy Cointreau's ownership. At IAADFS the Islay dis...