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Issue 129 - World Cup Fever

Whisky Magazine Issue 129
July 2015


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World Cup Fever

William Grant & Sons announce sponsorship at Rugby World Cup

William Grant & Sons is proud to announce it is the Official Spirits and Champagne Tournament Provider of Rugby World Cup 2015. This partnership will mean William Grant & Sons' UK portfolio of premium brands including Grant's, Piper-Heidsieck, Glenfiddich, Hendrick's, Sailor Jerry and Zubrowka will have exclusive pouring rights at all Rugby World Cup 2015 stadiums. William Grant & Sons will also have access to highly coveted tickets to every match.

This is the first time that family owned, independent distiller William Grant & Sons has partnered with Rugby's showcase event, due to take place between 18 September and 31 October 2015. The tournament brings together 20 nations, participating in 48 matches, across 13 stadiums.

During Rugby World Cup 2015, William Grant & Sons' brands will be undertaking a range of activities to engage fans and will be offering once in a lifetime opportunities to attend matches.

Gary Keogh, Marketing Director, William Grant & Sons UK said, “We are incredibly excited about our association with Rugby World Cup 2015. This tournament is one of the world's greatest sporting events and we're looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”

This partnership allows William Grant & Sons the opportunity to reach a discerning audience who appreciate premium spirits and value memorable experiences.

With England 2015 on track to be the biggest and most viewed Rugby ...

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