Whisky Magazine Issue 129
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Liza gives a rundown on the state of the industry today
If you like breaking news, intrigue and plots that turn on a dime, you might want to skip this article. This article, be warned, is a predictable one. And that's a good thing. Herein we look at the American whiskey industry over the past year and, happily, tell the same story similar articles have offered in years past. That story, of course, is that American whiskey's rise continues on its meteoric trajectory. Not only are there no signs of growth decelerating, but distilleries continue to expand or open at a rapid clip and fans are ponying up larger sums of money to get their hands on rare bottles, which, thanks to diminishing stocks, are getting even rarer.
Shrinking whiskey supplies translate into allocation, which has set off lots of hullabaloo in the media and in the twittersphere . “Is the US Poised To Run Out of Bourbon,” blared an April headline on the popular culinary website Eater.com, for instance. But really, it boils down to who you ask and when you're asking. And the source's level of diplomacy.
Regardless of whether or not you're calling the current situation a “shortage,” one thing is clear: the world is clamoring for more American whiskey and companies are investing heavily to accommodate. According to the Distilled Spirits Council of the United States, from 2009 to 2014, growth of American whiskey grew 29% to nearly 19 million 9-liter cases, bringing in $2.7 billion in revenue for distillers.
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