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Issue 129 - Ask the Expert

Whisky Magazine Issue 129
July 2015

 

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Ask the Expert

Send your questions to editorial@whiskymag.com or by post to: Q&A, Whisky Magazine, St Faiths House, Mountergate, Norwich, England, NR1 1PY

We are a charity that raises money for women with breast cancer in Egypt and we have had a bottle of Ardbeg Auriverdes donated to the charity.  I have no idea what it is worth, but we are going to auction it at a charity event. Any advice you can offer to where to advertise the bottle or how we might get the best price for it would be much appreciated?
Anne Kingston, Trustee www.justbecause.org.uk

Whisky auctions for charity have produced some of the highest prices ever, such as we saw with the successful Distillers' Charity Auction in 2013. Your donated bottle of Ardbeg Auriverdes is worth around £80 and I can offer the following advice to help you and other charities that receive donations of collectable whisky. You have two options for maximizing the value of this bottle for the benefit of the charity. Firstly, if you auction it at a charity dinner for example, you cannot be certain of how many whisky collectors may be amongst your guests. A smaller pool of people can mean less competition, which can result in a lower price, though you can never discount the generosity of guests at a charity event.

The alternative is to sell it at a specialist whisky auction. This widens the number of potential bidders to many thousands. If the approach is right, the auction house will put on charity bottles without charge and include a little information about the charity to encourage people to bid generously. Sotheby's, Bonhams, McTear's, Mulberry Bank Auctions, Whisky-Online Au...

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