Whisky Magazine Issue 133
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Diageo invests £10 million in Danish distillery
Distill Ventures backed by Diageo has announced a major investment in Danish whisky distillery Stauning.
“It's a dream come true,” says Alex Højrup Munch, co-founder of Stauning Whisky, after the announcement today that they have secured an investment of over DKK100m (£10 million) in the Danish distillery.
The investment is coming from Distill Ventures, an accelerator for spirits brands backed and funded by Diageo, the world's leading premium drinks business, and sees the maker of whiskies such as Talisker, Lagavulin, Oban and Caol Ila become a minority shareholder in Stauning Whisky, with the nine founders retaining control of the business and continuing to run it as an independent Danish distillery.
“I have to pinch myself! It is only ten years ago that we started doing the first experiments with quality Danish whisky at Stauning. And now we suddenly get the opportunity to tell our story worldwide and let more people taste our unique whisky. We are obviously incredibly proud of the confidence that this investment shows in us and our whisky,” says Alex Højrup Munch.
“We are proud to announce that after looking at many new distilleries around the world, Distill Ventures was impressed with our whisky, brand and story. Actually so impressed that they have made an investment in Stauning Whisky. We, the founders, are still the main shareholders, so we are still very much in charge of Stauning Whisky and can keep our focus on making handmade Danish whisky of the ...