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Issue 133 - The World of Duty Free

Whisky Magazine Issue 133
January 2016


This article is 2 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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The World of Duty Free

A brand new outlet for Edinburgh airport

I've been travelling regularly to Edinburgh airport for over two decades. Scotland's busiest international hub has been transformed over that time from a cramped, confusing place I was always glad to leave behind me, to a bright, efficient and modern airport. A £25m terminal makeover, some two years in the making, has done wonders. The undoubted highlight of that revamp is an enormous 1,240 square metre walk through World Duty Free (WDF) shop, which is almost twice the size of the previous store.

As you might expect, malt whisky is the shop's top selling product category. In fact, the 177 square metre World of Whiskies outlet is the largest to be found at any UK airport, selling over 350 whiskies. I recently toured the new store and I was pleased to discover that around 100 of those whiskies are traveller exclusives, which continue to grow in popularity despite their invariable lack of an age statement.

World of Whiskies (WOW) expects that range of travel exclusives to grow even bigger in 2016, which is why the shop's Whisky Experience sampling bar has such a central role to play. Travellers are intrigued and excited by this growing crop of exclusives, but they like to try before they buy. WOW claim that most whiskies in the store priced up to around £100 per bottle, can be sampled at the bar. I wish all airport shops could offer such a promise.

The new shop has been open since June and during that time Diageo's Classic Malts have been among the top sellers with th...

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