Whisky Magazine Issue 135
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It's time to get out and about
Manic March has been and gone and what a month it was. It's always a hugely busy month here as we have the Whiskies and Spirits Conference, followed in the evening by our annual Whisky Magazine Awards dinner. On the following day, it's over to the venue to set up Whisky Live London. I acted as a moderator at the conference this year and we had some excellent speakers some of who presented without the use of reading from a script, which I have always admired. This really improves the audience attention and involvement.
The Whisky Magazine Awards evening went extremely well and Fred MacAulay (Scottish comedian and radio presenter), who acted as master of ceremonies, went down a storm, especially for those from Scotland. I was sat at a table that had guests from Northern Ireland, Finland, Germany and the UK. Despite the language barrier, we were united in our interest in whisky/whiskey and I was fortunate enough to taste one of the winning entries which happened to be on the table – what a dram and, no, I have no intention of saying what it was.
For the second year running, I was on the Whisky Magazine stand at Whisky Live London and this year I noticed a difference between the visitors on Friday and those who came on the Saturday. Difficult to explain, suffice to say Friday's visitors were more interested in the books we were selling on the stand or taking out subscriptions and less interested in the drams we had on offer, whereas Saturday's visitors were the exact opposite...