Whisky Magazine Issue 135
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The Speyside Whisky Festival runs from 28 April through to 2 May 2016
The 17th annual Spirit of Speyside Whisky Festival gets underway soon and such is its popularity that when tickets went on sale for its myriad of events back in February, more than 2,700 of them, valued at almost £75,000, were purchased within the first hour! Just ten minutes after the website went live on 2 February, transactions reached the same level that took an hour to achieve in 2015, while the same amount of sales in an hour took 24 hours on last year's opening day.
Festival Manager Pery Zakeri says, “We had ticket sales from a total of 22 different countries and in the first 24 hours of going live we had reached a sales value of over £91,000. I think this just goes to show how eagerly anticipated the festival is this year. We have garnered a fantastic reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.”
Zakeri adds that, “As with previous years, the exclusive distillery tours have sold out first. The real whisky aficionados are always looking for very special experiences that are only available at the time of the Festival, so tours of distilleries, not normally open to the public, such as Strathmill and Dalmunach, were snapped up within minutes.
“However, with 467 different events on the programme from whisky tasting and blending experiences and from heritage walks to traditional ceilidhs, there are still plenty of tickets available. The beauty of the Spirit ...