Whisky Magazine Issue 135
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A new store opens at Chhatrapati Shivaji airport
The duty-free shopping experience at major Indian airports has come on in leaps and bounds over the past decade. Traditionally, frequent flyers from the Indian Subcontinent would prefer to buy their Scotch whisky overseas, especially at the big Gulf airports of the Middle East.
Times are changing, however. The opening up of the once state-owned Indian duty-free business to international retailers has raised retail standards. A wider range of whisky brands is now available at many stores at much cheaper prices than in the Indian domestic market. Factor in the undoubted convenience of arrivals shopping, and many Indian passengers are now more willing to buy in their local duty-free stores.
One of the standout airport shops in India is Mumbai Duty Free at Chhatrapati Shivaji International, the country's second busiest airport. Co-run by one of the world's largest travel retailers, DFS Group, Mumbai Duty Free has just opened a Luxe Boutique in the airport's new international Terminal 2 in partnership with Pernod Ricard.
The new store sells over 40 different high-end whiskies, wines and Champagnes. Given that this is India, blended Scotch whiskies such as Chivas Regal, Royal Salute and Ballantine's are the star attraction in the new outlet, but space has also been given to malts such as The Glenlivet, Aberlour, Scapa, Longmorn and Strathisla.
The centerpiece of the store is an illuminated, droplet-shaped whisky display, which doubles as an educational interactive zone for...