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Issue 135 - The Whisky magazine Index at 50

Whisky Magazine Issue 135
April 2016


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The Whisky magazine Index at 50

Hong Kong leads the world in live auctions

The Whisky Magazine Index is celebrating 50 issues, having been launched as the first published whisky trading consumer index back in Whisky Magazine Issue 86. A decade ago, from new releases to feature articles, you might have formed the impression that all whisky was made to be consumed there and then. Whilst collectors might have been hoarding it away, they were a different kind of people, not straight up whisky drinkers like you or I. Clearly, whisky producers had a tacit understanding about collecting as it became more common to see luxury editions presented and price tags began to get bigger. The WMI ranked the brands for Whisky Magazine readers solely determined by the actions of buyers and sellers in live whisky auctions; the original distillers could not influence it. Great brands have risen and fallen in line with the appetite for vintage editions of their greatest releases. We've witnessed the rise of online whisky auctions, the arrival of whisky speculators flipping new releases, the upward trend of the prices collectors are willing to pay for what they desire, and the market growing to the extent that there is a specialist whisky auction running somewhere on any given day of the year. What will the scene be like after another 50 issues?

Dragon 8 in Hong Kong held their first whisky auction of the year at the end of February, and impressed all with the quality of stock they had on offer. Hong Kong is the current undisputed leader in live whisky auct...

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