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Issue 136 - Cut to the Point

Whisky Magazine Issue 136
June 2016


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Cut to the Point

Georgie Bell from Diageo

As part of a regular interview feature, Joel Harrison speaks to some of the industry's leading lights and most interesting people, asking a mixture of set questions each issue as well as digging down to find the true spirit of the person, the passion and the product.

Georgie, tell us, what job do you do and where do you do it?
I am the Luxury Malts Ambassador for Diageo, and really I do my job all over the world! I spend about nine months of my year on the road.

How long have you been doing that job?
This one I've been doing for just over two years now. My previous job, for the Scotch Malt Whisky Society, I was also travelling all over the world, so I've been a semi nomad Scotch explorer for nearly three and a half years.

What does this entail on a daily basis? What does the 9–5 look like for you?
There is no 9–5! Even the concept of that doesn't exist. When I'm travelling, it's 24/7! As for the job itself, it depends where I am in the world and who I'm working with. I might be at Glenkinchie in the morning, then at Mortlach in Speyside [anyone who knows Scotland knows they aren't exactly close] in the afternoon. But that's just one part of my job, when I'm in Scotland. When I'm travelling it involves hosting tastings, trainings and exciting people about Scotch around the world. Part of my job is braking down the myths associated with Scotch whisky.

Describe your journey into the Scotch whisky industry?
It was through cocktails. I started off bartending when I was stu...

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