The Lore of Laphroaig
An expression of taste
With the success of our Battle of the Blends competition and the sending out of samples for tasting and judging, I was delighted when we were given the opportunity to exclusively taste and judge this new expression fom Laphroaig.
With the help of Master of Malt, we launched a Facebook competition asking for respondents to taste the whisky, supply tasting notes; with the added incentive of winning three full bottles of Laphroaig Lore.
The Facebook post reached 6,207 people, generated 370 entries, of which 125 'winners' were chosen at random and who were then sent 3cl drams.
We had a great response from our judges as well as some excellent tasting notes which we have passed on to John Campbell at Laphroaig.
We will be pulling three names 'out of the hat' on publication date, 3 June, and sending the lucky winners a bottle. I would take this opportunity to thank all of those who took part and we have plans to conduct further tastings along these lines.
I had the opportunity to visit Laphroaig last year where we were very lucky with the weather and spent two most enjoyable days visiting the distillery and meeting, amongst others, Distillery Manager John Campbell.
In order that we understood what made this expression different, I asked Gavin D. Smith, our Scotland correspondent, to conduct an interview with John and the Q&A is on the following pages.
I would also suggest you go to page 67 where our two tasters have given their opinions of the expression.