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Issue 137 - Hit the Road Jack... Daniel's

Whisky Magazine Issue 137
July 2016


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Hit the Road Jack... Daniel's

An obsession with Tennessee whiskey

Some people just fall in love with a brand of whisky and start collecting it. Other people not only collect, but a particular brand becomes a way of life for them. Such a collector is Edwin Raaphorst, 46 years old, an Operations Manager at a logistics company in The Netherlands. He owns a huge collection of different bottles and paraphernalia from Jack Daniel's (JD).

How did that come about?

"In my early twenties I got acquainted with whisky, in a way that has happened with so many among us. When out in town I often drank a beer but soon exchanged that habit for another one – enjoying a mature distillate from grain, water and yeast, which spent years in an oak barrel beforehand. One of my first experiences was with JD, often mistaken for a Bourbon, but actually it is a Tennessee whiskey, because of the filtering through sugar maple charcoal."

Edwin got intrigued by the brand and started to gather information. "At the time JD wasn't that well-known and in my country people didn't drink it as much as they do now." His first object was a replica of an earthenware jug with the brand name on it. "That was what really started my collection and I became more and more curious about the history of that distillery in Lynchburg, Tennessee."

For Edwin, JD is more than just a label, or a drink. "It's a way of life. I drink JD in many situations and like all the different expressions. Neat, with water or in a mix with cola. The history inspires me as well as the great stories behind ...

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