Whisky Magazine Issue 137
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Airport workers show off their passion for Irish whiskey
How do you motivate staff working at an airport shop? It's a tough problem for airport retailers. Working in the Travel Retail sector is not the most straightforward career choice. International airports tend to be located miles away from city centres so lengthy commutes are common. Then there is the constant security checks and long hours that go hand in hand with working airside. There are probably easier ways to make a living.
Dublin airport retailer ARI, however, appears to have struck on a novel way to keep staff happy. Get them interested in Irish whiskey! In 2014 the Aviator's Whiskey Society was formed by airport staff to promote, celebrate and enjoy whiskey. The club now boasts well over 50 members and its own website: www.aviatorswhiskeysociety.com. The society meets bi-monthly at a pub near the airport to hear guest speakers from distilleries such as Tullamore D. E. W., Midleton and Bushmills, and has even gone on a field trip to Dublin's Irish Whiskey Museum.
In March the society went one step further, taking members to the newly opened Teeling Whiskey Distillery for an exciting blind taste test to choose a single cask whiskey for sale at the airport. Managing Director Jack Teeling rummaged around in his inventory and came up with four casks for sampling – a rum, port, Bourbon and cabernet sauvignon cask. The robust, fruity 12 years old ex-Californian wine cask finished sample triumphed and was promptly sent off for bottling.
The Aviators Single Cask is now o...