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Issue 140 - The Bourbon Cycle

Whisky Magazine Issue 140
December 2016


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The Bourbon Cycle

Making your mind up

Remember when you were a new Bourbon consumer?

Ah, the good old days. You walked into a store, chatted with the liquor store owner and grabbed a bottle in the perfect price point for your wallet.

Then, you started reading about Bourbon, maybe found a favourite blog and this magazine. You followed people on Twitter who shared your newfound passion. Morning, day and night, you consumed Bourbon information.

And finally, you graduated to telling the liquor store owner about what exactly you wanted. Now, the owner asks you questions about Bourbon.

You know things, things that make you the expert in any given room. If you're at a work party and somebody orders vodka, you feel the need to correct this person's poor choice. Um, vodka? Yeah, it's odourless and tasteless, you tell them, so why not order Woodford Reserve or Maker's Mark? “Do you hate flavour?” you ask.

Then, that magical moment happens, your colleague drops the vodka order and takes your advice and gives the Knob Creek Old Fashioned a shot. They sip and fall in love with the flavour. You created a new Bourbon consumer.

You go home, proud of what you've done for society and pour yourself two fingers neat of your very best Bourbon – let's say Booker's – and kick back, glowing in your successful whiskey mission. But you want more.

You start digging deeper into the history, consuming as much as you can about the 1800s, current regulations and the real stories behind people like Basil Hayden, Elijah Crai...

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