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Issue 144 - A True Travel Retail Exclusive

Whisky Magazine Issue 144
February 2017

 

This article is 9 months old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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A True Travel Retail Exclusive

Dublin and Cork airports chosen for Slane Whiskey global launch

It's a rare honour for an airport duty-free store to be chosen as the world launch pad for a new whiskey, but that is exactly what has happened to Dublin and Cork airports. In April this year, Slane Whiskey went on sale exclusively at the airports' The Loop Travel Retail stores priced at €49 (£41.45) for those travelling inside the European Union, and just €31 (£26.30) for those flying to non-EU countries.

Slane Whiskey won't be available in the UK until May this year with the US and Australia following in July, so it was a real coup for the two Irish airports to get their hands on this triple-cask matured whiskey before anyone else. Since 2015, Slane Whiskey has been owned by Jack Daniel's parent company Brown-Forman, which bought it from the Conyngham family. The US drinks giant is building a new €44m (£37.3m) distillery in the historic grounds of Slane Castle, County Meath, the home of the Conyngham family since the 18th Century.

The new distillery won't open until this summer so this first batch of Slane Whiskey is made from whiskeys bought in from other Irish distilleries. Bottled at 40% ABV, this whiskey is a blend of grain and malt Irish whiskeys matured in virgin, seasoned and sherry oak casks. This triple maturation gives the finished whiskey a more robust and complex flavour profile than other Irish whiskeys, according to Brown-Forman, but retains the characteristic smoothness associated with whiskeys from Ireland.

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