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Issue 146 - Dewer's Singapore shop

Whisky Magazine Issue 146
September 2017

 

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Dewer's Singapore shop

The iconic blending house launches a new emporium concept

Only a few years ago Dewar's had a very low profile in duty free for a blend of its size. During the past three years, however, owner Bacardi has been aiming to grow Dewar's footprint with a rolling programme of quirky pop-up airport stores called the John Dewar & Sons Fine Whisky Emporium. They showcase not just the Dewar's brand family, but also Bacardi's five malts: Royal Brackla, Glen Deveron, Abefeldy, Aultmore and Craigellachie. Featuring vintage props and period details, this retro concept is based on the small wine and spirits shop company founder John Dewar opened on Perth High Street in 1846. Emporiums have now opened at major airports such as London Heathrow, Madrid and Beirut this year with Delhi, Mumbai, Amsterdam Schiphol, Rio and São Paolo to follow later. The latest Emporium to open is at Singapore Changi at the new DFS Terminal 2 Wines & Spirits Duplex store.

One of the highlights of the new Singapore Changi Emporium (and something I've never seen before in Travel Retail) are some illuminated vapour jars, which travellers can use to nose the key aromas of whiskies such as Dewar's 15 Years Old, Aberfeldy 18 Years Old and Royal Brackla 12 Years Old. These whiskies can also be sampled more traditionally at the airport's in-store tasting bar. For more details on prices and availability, visit Changi's excellent pre-order website: www.ishopchangi.com.

Duty-free displays and promotions are becoming more fun and interactive, which has to be a good thing. At Dubl...

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