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Issue 150 - Johnnie Walker strides in

Whisky Magazine Issue 150
April 2018

 

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Johnnie Walker strides in

The striding man's embassy opens its doors in America

For the past few years, Johnnie Walker House stores have been popping up at major international airports all over Asia, Europe and the Middle East. These high-end retail spaces at hubs such as Taiwanís Taoyuan, Indiaís Mumbai and The Netherlandsí Schiphol airports combine elements of an interactive museum, a tasting bar and a luxury retail store into a concept Johnnie Walker owner Diageo has called an ëembassy for luxury whiskyí.



The Americas were the only region not to boast a Johnnie Walker House, but that omission has now been rectified with the opening last December of an outlet at Miami international airportís North Terminal (on Concourse D, near Gate D14 to be precise). The new shop (a Johnnie Walker Store rather than a Johnnie Walker House) stocks an exclusive limited-edition Johnnie Walker Blue Label bottle created by local Miami illustrator Ernesto Maranje. His bottle design gives the whiskyís famous Striding Man a suitably relaxed jazzy coat, as well as plenty of local touches like dolphins and palm trees.



On sale from March this year, just 500 bottles of the Johnnie Walker Blue Label Miami Edition have been released so this collectorís item wonít be around for long, I suspect. Among the many other Johnnie Walker whiskies stocked at the new store are the full Johnnie Walker colour range; the limited-edition Johnnie Walker Select Cask Series; the travel-retail exclusive Johnnie Walker Spice Road, a smoky blend full of woody spice; and the exceptional J...

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