Whisky Magazine Issue 17
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Marcin Miller evaluates the inaugural Whisky Magazine Live and comes to the conclusion that if you missed it, you missed out
Finally, the dust has settled. All the hours of preparation that went into Whisky Magazine Live paid off as approximately 400 visitors attended the inaugural event at The Churchill Inter-Continental Hotel in London's Portman Square.
The event was solely about tasting and appreciating whisky. The exhibition was held in two rooms, hosted by Michael Jackson and Charles MacLean respectively, that had ten differing exhibitor stands in each. Upon registration, visitors were given a hand-made crystal Whisky Magazine tasting glass produced by Glencairn Crystal and a map of the two rooms (The Chartwell Suite and Clementine's) so they could plan which stands to visit first. They could then set off fully armed for a truly unique tasting experience.
The best ways to learn more about whisky is undoubtedly to taste and talk to like-minded individuals. So, for an unrivalled educational experience, we provided the opportunity for visitors to do just that by assembling an impressive number of Master Blenders, Master Distillers, Distillery Managers and Brand Ambassadors who were available to talk about their whiskies and whiskeys. There was ample space and time to chat informally with the whisk(e)y-makers about their various products and they were more than happy to guide you through a range of drams.
Amongst those present were Jim Cryle (The Glenlivet), David Hardie (Dalwhinnie), Elmer T. Lee (Buffalo Trace), Dr Bill Lumsden (Glenmorangie plc), Richard Paterson (JBB), David Quinn (Jameson...