Whisky Magazine Issue 23
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Some say ‘when the going gets tough, the tough get going'. So John Haydock stays right where he is
Time, as the song says, has been on my side recently. Work had dried up – like whisky in an ageing cask I was left with the dregs, potentially invaluable but also somewhat unpalatable. So I was juggling with my last commission, tasting notes for a
particularly pleasing 10-year-old Dufftown-Glenlivet provided by an independent bottler of outstanding repute (naturally), when the 'phone rang, buried somewhere beneath piles of unpaid bills, unpublished manuscripts, and unread copies of the latest round of would-be-whisky-writers' feeble and fatuous scrawlings and scribblings on Scotch. It was my first call in a month – and it was my dear chum and bank-manager's occasional saviour Rupert, Keeper of the Quaich, doyen of the New Club bar, pillar of the Caledonian Club Admissions Committee, good shot, good rod, good chap and only occasional senior whisky industry executive, ‘in a marketing sort of way', as he once confided in me. “Listen John, I need help. In fact it's not just me – its everyone in the industry. Since Michael Jackson apparently declared a fatwa on malt marketeers in Whisky Magazine we're afraid to go out. No projects, no product launches, no new work commissioned, nothing. It's a crisis. No one knows who might be first – who might be next. No more line-extensions, no more new expressions. Finishes finished. Whisky enthusiasts emasculated. Industry crippled, sales slump, distilleries closed, shares crash. What can we do?”
“Leave it with me – back i...