Whisky Magazine Issue 30
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One aspect of the readership of Whisky Magazine that I have never fully appreciated is that so many of you are excellent proof-readers.
What was intended as a light-hearted joke – or, as regular Whisky Forum contributor Iain has it, a little bit of mischief – and to put the new editor under a little extra pressure (as if that were necessary) has invoked an enormous amount of response.
If we were to genuinely reimburse you for every spelling mistake you found in the magazine then, clearly, Dominic, his wife and two sons would all be destitute and living rough on the streets of Hingham. And we wouldn't want that to happen, would we? Similarly, if the same exercise were attempted by national newspapers, many press barons would be out of work.
Personally, I ascribe to the adage that if you are not making mistakes, you are not trying hard enough. It's like skiing and not falling over. It suggests that you are in the comfort zone. That's not good enough for Whisky Magazine. We believe in making life difficult for ourselves.
That's why we go to the trouble of organising tastings of 40 whiskies in Bardstown, Edinburgh and Kentucky to take place within a week of each other. That's why we bring you tasting comments from distillers, blenders, retailers and journalists in three continents.
If that means the odd mistake creeps in, so be it. I'm sure you would all much rather we carried on trying to create something new and valid instead of sitting in our offices rehashing press ...