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Issue 30 - Putting a face to a dram

Whisky Magazine Issue 30
April 2003

 

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Putting a face to a dram

The Whisky Academy Awards are an attempt to recognise some of the people who have excelled in the whisky industry in the last year. Dominic Roskrow presents this year's winners

If ever there were two events designed to help one take stock of an industry, it's the Whisky Academy and Best of the Best, both of which feature in this issue.

In the few short months that I've been editing this magazine and learning about whisky, I've been hurled onto a roller coaster; and these two events have been instrumental in bringing me face to face with the industry and the people behind it.

Both components – the products and the people – are essential to the full understanding of the vibrant and exciting world that is whisky, and perhaps that is the single most important reason for featuring both in the form of competition or awards.

For while Whisky Magazine champions whisky in all its forms, there is a compelling argument in favour of dipping more into the personalities behind the drink.

You can't move these days for awards, and it might be argued that there are too many of them; industry and trade awards, consumer awards, people awards, television awards, pre-award awards, special achievement awards; the list goes on and on. So is there any point in us adding to them?

Well yes, actually, and for three reasons. Firstly, by holding them and asking people to cast their votes and state their views you are involving people and creating an environment for opinion and debate. These are essential ingredients for a magazine like this one.

Secondly, because internally it is good to recognise the hard work and efforts that some individuals are putting in to promo...

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