Whisky Magazine Issue 36
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Five years, my brain hurts alot; five years, that's all we've got..."
Five years, my brain hurts a lot; five years, that's all we've got…”
When David Bowie manically sang his way through the opening track on the classic Ziggy Stardust album, few would have given him much more than five years. Nobody would have entertained the possibility that the album would triumphantly be reissued 30 years later and he would still be at the top of his game.
Just goes to show how wrong people can be.
Time is relative and there are plenty of people who have pointed out that five years isn't much to celebrate about. Whisky's barely legal at that age, after all.
But they're probably the same ones who didn't give this magazine a prayer in the first place.
Five years is nothing in the life of a whisky. But this magazine isn't a whisky, it's a magazine.
And by magazine standards, particularly for ones dedicated to single subjects, that really is something to shout about.
Over the last five years hundreds of magazines – the vast majority – that have been launched have already disappeared.
This autumn another five or six will hit the shelves. Write down the names and see where they are in 2008.
We rarely blow our own trumpet but as the only international magazine dedicated entirely to whisky we are blowing our own trumpet this month. And we've come a long, long way since those early days in 1998.
Over the coming pages we take a look back and have a look at where our world might be going next. And yeah – well done us!
As the guests filed into th...