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Issue 40 - It'sbeenalongtimesince...

Whisky Magazine Issue 40
June 2004

 

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It'sbeenalongtimesince...

Timeisrelative,andinthewhiskyindustryyouareremindedsoregularly.

Inaworldwhereyearsanddecadesdefinetheproduct,20monthsisnotimeatall.Butevenso,IwassurprisedonarecenttriptoIslaytobedescribedastheneweditorofthismagazineonnolessthanthreeoccasions.

InfactIhavenoweditedathirdofalleditionsofthismagazine,andatIssue42Iwillbecomethelongestservingeditor.

Movingmycolumntothestartofthemagazinehasfreeduptheinsidebackpage,andthisinturnhasgivenmetheopportunitytointroduceanewrevolvingcolumn.FourwriterswilltaketurnstoprovidewhatIhopewillbeprovocative,funnyandattimescontroversialcolumns.

FirstupisoneoftheUnitedKingdom'smostacclaimeddrinkswriters,AndrewJefford.AndoverthenextthreeissuestherewillbecontributionsfromcelebratedAmericanwriterTerrySullivan,fromtheirrepressibleNigelBarden,andfromthegreatandinsomequartersmuchmissed,JohnHaydock.

AsfarasHaydock'sconcernedIadmittoamajorU-turn,thoughI'msafeintheknowledgethatwhenwelookbackon2004,minewon'tbethebiggestturnaroundinthewhiskyindustry.It'sgoodtohavehimback.AsIwassaying,timeisrelative.Andifthelast20monthshaveflownbyfromapersonalpointofview,itseemsthatTheMacallanforgeriesissuehasbeenwithusforever.

IspentmyveryfirstdaysheretryingtofindacovertoillustrateDaveBroom'sfakewhiskyarticle.ThefirsttimeIwroteacolumninthismagazineIfeltforcedtodefendthedirectoroffineandrarewhiskiesforTheMacallanagainstaccusationsthathehadactedimproperlyovertheissue.Andwehavereturnedtothesubjectfourtimesinthelast18months.

Nowtheresultsofthelengthytestsarewithus–andtheydonotmakehappyreading.Afullreportontheissueiscarriedonpagesevenandeig...

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