Not a member? - Register and login now.
All registered users can read our entire magazine archive.

Issue 41 - Let's dive in at the deep end

Whisky Magazine Issue 41
July 2004

 

This article is 12 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

Copyright Whisky Magazine © 1999-2016. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.

Let's dive in at the deep end

Only one thing: they drank my entire bottle of Laphroaig

A colleague of mine recently decided to hold a whisky tasting for some non-whisky drinking friends. He presented them with four whiskies covering a range of tastes, and when he came back to work on the Monday I asked him how it went.

“Great,” he said. “They all said they didn't like whisky at first and yet they really enjoyed themselves. Only one thing: they drank my entire bottle of Laphroaig.”

A day later Dave Robertson was telling me about the results of the tastings he had conducted for the three types of whisky in his Easy Drinking Whisky range.

A surprising number of women, he said, had chosen the smoky peaty one as their favourite – even women who said they rarely or never drank whisky. And this week a new female friend of mine announced that while she's a whisky novice she's found a dram she really likes – Lagavulin 25 year old, no less.

In fact I seem to be speaking to a lot of women at the moment who are hitting on the sort of taste profiles that at least some people seem to have assumed were beyond them.

Should we be at all surprised that more ‘extreme' flavours appeal to new or even non-whisky drinkers?

I think not. Indeed, isn't it just as probable that people who say that they don't like whisky were put off by some average standard blend they drank one night when they couldn't face another beer and were feeling a bit daring?

Certainly that was the case with me. For years I avoided the stuff. It took my mum and a bottle of Ardbeg to rekindle ...

To read all of this article...
Please register with whiskymag.com. Already registered? Login now.

 

Whisky gift and present finder