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Issue 41 - The‘quaiching'ofaPresident

Whisky Magazine Issue 41
July 2004

 

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The‘quaiching'ofaPresident

MichaelJacksonrecallshispartinRon'sdownfall

Fulsomethoughtheywere,thetributestoPresidentReaganomittedoneofhisgreatestservicestohumanity.HewasaKeeperoftheQuaich.Notmanypeopleknowthat.

Iplayedasmallpartinthisbutamnotsurewhat,howorwhy.IsuspectmycontributionwascomparabletothatofSpikeMilliganinthewinningofWorldWarII.HistoriansdeconstructingWhiskyMagazineinsearchoftheRealReaganwillnonethelesswishtoknowabouthisquaich.

Aquaichisasilversaucer,withtwohandles.Itisusedtoservewhisky,inplaceslikeMorningside.TheKeepersarepeopleheldinespeciallyhighregardbythewhiskyindustry.Theyarechargedwiththecareofwhisky,assymbolisedbythequaich.

IwasmadeaKeepersomeyearsago,andelevatedmorerecentlytobecomeaMasteroftheQuaich.Thesehonoursmeanagreatdealtomeinthattheyrecognisemyeffortstoexplainthejoysofwhiskytoawiderworld.

IwasnominatedasakeeperbyPernodRicard.ItseemsthatPresidentReaganwasproposedbythewholeindustry.Iwonderwhichwhiskyhepreferred?

IamgoingtoguessChivasRegal.EveryoneinthefilmindustrydrinksChivas.IfirstnoticedthisduringmyownHollywoodyears.Well,months.Actually,weeks.

AgreatScotwasindirectlyresponsibleformybeinginHollywood–DavidOgilvy,theworld'smostfamousadvertisingman.

Hisagencyhadhiredmetoworkonaradiocampaignforabeer.IwastoldthatthecommercialswouldberecordedinLosAngeles.

Therecordingwentverywellanditseemedlikelythatmorecommercialsmightberequired.

TheagencydecidedIshouldstayinLosAngeles,andarrangedanapartment.Ithadadeck,onwhichIsetupachairandatableformytypewriter.

ThereIsat,writingradiocommercialsbutimaginingthatIwascreatingascreenp...

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