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Issue 42 - Chilltothrill

Whisky Magazine Issue 42
September 2004

 

This article is 9 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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Chilltothrill

Youngconsumersareseekinginnovativewaystodrinkalcohol.AndyKnottreportsonhowDiageoispromotingitssuperpremiumblends

Foryou,isitcompletewhenneat?Alternatively,doesacubeortwooficesuffice?OrdoesadashofH20stealtheshow?

Withtheexceptionofthecocktailandlong,mixeddrink,theparametersforrevealingawhiskyinitstruestlighthaven'tstretchedmuchbeyondstraightup,ontherocks,orwithasplashofwater.Sofar.

AcoupleofrecentinitiativesbyJohnnieWalkeraredestinedtoopenupoureyes,nosesandpalatesandexpandtheopportunitiesforexploringtheperfectserve,and,ultimately,extendthepotentialofourenjoymentofwhisky.

Themostinterestingdevelopmentistheritualdevisedforthepinnacleproductintheirportfolio,Blue.MasterBlender,JimBeveridge,hasproscribedarecommendedserveforthismostrarestofblendofwhiskies,craftedfromthe35distilleriesandsevenmillionbarrelsownedbyparentcompany,Diageo.

Forthisritual,yourequire:onebottleofwhisky,springwater,ice,onebrandyballoonglassandonegoblet.Generouslyfillthegobletwithiceandtopupwithwater;pourthewhiskyintothebrandyballoonglass.

Method:takeseveralsmallsipsoficedwater;then,onelargeoneofwhisky.Holdthespiritinthemouth;rollitoverthetongue.Eventuallyswallow.

Sucharitualtransportsthedrinkeronajourney,befittingofJohnnieWalker'sStridingManlogo.Butthisjourneydoesn'tinvolveeitherwalkingorfeet.It'soneofthesensesand,ultimately,themind.

Theheavilyicedwaterservesseveralfunctions,cleansing,refreshingthepalate,chillingthemouth,alertingthemind.Itprovidesacleanslate,ablankcanvasforthewhiskytoworkon.Italsofunctionsasastarkcontrastofwhatistofollow.Placethewhiskyinthemouth,andBlue'soleaginous,thick,viscous,velvet-liketextures...

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