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Issue 42 - Bright young things

Whisky Magazine Issue 42
September 2004


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Bright young things

There is a new wave of whisky drinkers who are confident, intelligent, young and individualistic. Many of them are women. Dominic Roskrow reports

It started off as a simple enough idea: to feature women who enjoy whisky, some employed in the trade, some not, and to get a feminine view of the world of whisky.

Hold a tasting and see what happens. Shake up the masculine image of whisky a little.

That was the intention, but it didn't sit easy. At the off, it became clear that there was a danger of being at best patronising, at worst sexist. When the subject was covered by this magazine some four years ago, for instance, a male journalist argued that women and whisky were not far apart and that there were women in whisky everywhere. But his piece was aimed 100 per cent at men. The whisky woman, it seemed, existed, but not among the readership of Whisky Magazine.

How to avoid this trap again?

We did the whisky tasting anyway, and it did turn out be refreshingly different, a great deal of fun and a productive and positive whisky experience.

But what it eventually developed in to – what appears over the next few pages – is something entirely different.

The persons featured happen to be female. But they have several other traits in common, traits that characterise them as much, if not more, than the fact they're women. They're all Scottish, and quietly proud of it, for instance; patriotic in a proud but understated way, but free of the jingoistic flag waving; they're all young and confidently opinionated, and a touch critical of the traditional and blinkered Scottishness of previous generations.

And they're all energ...

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