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Issue 42 - Brightyoungthings

Whisky Magazine Issue 42
September 2004

 

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Brightyoungthings

Thereisanewwaveofwhiskydrinkerswhoareconfident,intelligent,youngandindividualistic.Manyofthemarewomen.DominicRoskrowreports

Itstartedoffasasimpleenoughidea:tofeaturewomenwhoenjoywhisky,someemployedinthetrade,somenot,andtogetafeminineviewoftheworldofwhisky.

Holdatastingandseewhathappens.Shakeupthemasculineimageofwhiskyalittle.

Thatwastheintention,butitdidn'tsiteasy.Attheoff,itbecameclearthattherewasadangerofbeingatbestpatronising,atworstsexist.Whenthesubjectwascoveredbythismagazinesomefouryearsago,forinstance,amalejournalistarguedthatwomenandwhiskywerenotfarapartandthattherewerewomeninwhiskyeverywhere.Buthispiecewasaimed100percentatmen.Thewhiskywoman,itseemed,existed,butnotamongthereadershipofWhiskyMagazine.

Howtoavoidthistrapagain?

Wedidthewhiskytastinganyway,anditdidturnoutberefreshinglydifferent,agreatdealoffunandaproductiveandpositivewhiskyexperience.

Butwhatiteventuallydevelopedinto–whatappearsoverthenextfewpages–issomethingentirelydifferent.

Thepersonsfeaturedhappentobefemale.Buttheyhaveseveralothertraitsincommon,traitsthatcharacterisethemasmuch,ifnotmore,thanthefactthey'rewomen.They'reallScottish,andquietlyproudofit,forinstance;patrioticinaproudbutunderstatedway,butfreeofthejingoisticflagwaving;they'reallyoungandconfidentlyopinionated,andatouchcriticalofthetraditionalandblinkeredScottishnessofpreviousgenerations.

Andthey'reallenergetic,enthusiasticandindividualistic.Thesetraits,makethemattractiveeditorialsubjects.

Thisisn'tanexclusivelyfemalething,andthereareplentyofmaleexampleswithintheworldofwhisky,too,justnotinthisfeature.

Thewomenfeaturedoverthefollowingpagesrepresentbothare...

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