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Issue 42 - AnewmeaningforPyramidselling

Whisky Magazine Issue 42
September 2004

 

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AnewmeaningforPyramidselling

Fakewhiskybottlesappearinmostmarketsoftheworld.ButasErkinTouzmohamedovreports,therearesomebizarreonesinEgypt

WhenMoseswenttoEgypt(tolethispeoplego),he'dhardlyhaveimaginedthatthisland'sinventorswouldgivetheworld‘wateroflife'.ItisgenerallyconsideredthatAlexandria'salchemistspassedtheknowledgeofdistillation–i.e.theproductionofalcohol–toEurope.Alas,Islam'sholybooktheKoranprohibitstheinternaluseofalcohol.ButinrecentyearswiththehugeinfluxofwesterntouristsintoEgypt,especiallytheRedSeatownsofSharmElSheikh,HurghadaandDahab–favouredbydiversfromallovertheworld,thesituationischanging.

BeingadiverI'vewatchedthesetownsgrowforthelast10years.IcometotheRedSeafordivingonceortwiceayear.It'snotbecauseIampartoftheidlerich–forRussiansoneweekinafourstarhotel,allinclusive,willbeanythingfrom$150to$750perpersondependingupontheseasonincludingflights–quitereasonable,yeah?

AndI'vebeenwatchinglocalwhiskiesastheyappear.Imeanwatching;I'mmostlysurethesedrinksarenotfororaluse,althoughsomeofthelabelssaytheyare‘forbeverage'.Iammoreofacollectorofthoseartefacts,thananoralconsumer.

Egyptianwhisky

ThefirstwhiskyIspottedinEgyptwasinDahabsixyearsago,anditwasafantasticproductcalledJhoniWalkerRedTablecompletewithfigureofastridingmanandinabottleresemblingtheworld-famoussquareone.

AyearlaterthelineofEgyptianwhiskiesgrewtoincludemorevariationsofJohnnieWalker:BlackLabel–JohnnieWhaler(well,thereareprobablyalotofwhalesintheRedSea),JohnWarderer,JhonVolden,andtherewasalsoawonderfulWattleHorsewhisky.

ThebiggestgroupofEgyptianwhiskiesisbasedonJohnnieWalkerbrands.Let'sjustcheckonthelabelsoftwosamples...Sampleone,re...

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