Not a member? - Register and login now.
All registered users can read our entire magazine archive.

Issue 42 - Peakpractice

Whisky Magazine Issue 42
September 2004

 

This article is 10 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

Copyright Whisky Magazine © 1999-2014. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.

Peakpractice

AdrianandAlisonMurrayarecombiningbusinessandpleasurebysellingwhiskytotouristsinEngland'sPeakDistrict.DominicRoskrowreports

It'snotactuallywhatyoumightexpecttostumbleacrossafterahardday'shikinginoneofBritain'smostpopulartouristresorts–ashopspecialisinginthefinestmaltwhisky.

ButeverythingaboutTheWeeDraminBakewell,Derbyshire,defiesexpectations.

It'sthebrainchildofAdrianandAlisonMurray,whoopenedtheshopsomesixyearsagoandhaven'tlookedbacksince.

TheWeeDramistheresultofpartlypassionandpartlyinstinct.Thereisarationaletoitslocation,butit'snotaconventionalone.

“WhenIwasyoungIremembergoingintoashopintheWaverleyCentreandseeingarowofConnoisseur'sChoicebottlesallfromdifferentdistilleriesandallofdifferentagesandIthoughthowimpressiveitwas,”saysAdrian.

“IthoughtweneededsomethinglikethatinEngland.WewerelivinginWalsallatthetimeandwedecidedonBakewellforafewreasons.

Firstly,peopletendtobrowseinshopsinaplacelikeBakewellratherthanrushpastastheymightinBirmingham.

“Second,peopletendtobeinabetterframeofmindandhavethetimetosampleandenjoythewhisky.

“Andthirdly,mostpeoplevisitingthePeakDistrict,whichisthemostvisitednationalparkintheworld,willcometoBakewell.Theotherthingthatmadeourmindsupwasthefactthatstatisticsshowthatpeoplecomebacktotheareatimeandtimeagain.Theaveragenumberofvisits
perpersonisfour.MorepeoplemightgotoMountFujibuttheytendtogoonlyonce.

Andbecausepeoplearemakingrepeatvisitswehavebuiltuparelationshipwithpeople.”

Butit'snotjustacaseofofferingsomepassingtouristsafewsipsofwhisky.TheMurrayshavegonemuchfurther,makingtheatmosphereintheshopfriendlyandaccommodatingandinvolvingbothenthusiastsandnovi...

To read all of this article...
Please register with whiskymag.com. Already registered? Login now.

 

Whisky gift and present finder