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Issue 42 - Peakpractice

Whisky Magazine Issue 42
September 2004

 

This article is 9 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

Copyright Whisky Magazine © 1999-2014. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.

Peakpractice

AdrianandAlisonMurrayarecombiningbusinessandpleasurebysellingwhiskytotouristsinEngland'sPeakDistrict.DominicRoskrowreports

It'snotactuallywhatyoumightexpecttostumbleacrossafterahardday'shikinginoneofBritain'smostpopulartouristresorts–ashopspecialisinginthefinestmaltwhisky.

ButeverythingaboutTheWeeDraminBakewell,Derbyshire,defiesexpectations.

It'sthebrainchildofAdrianandAlisonMurray,whoopenedtheshopsomesixyearsagoandhaven'tlookedbacksince.

TheWeeDramistheresultofpartlypassionandpartlyinstinct.Thereisarationaletoitslocation,butit'snotaconventionalone.

“WhenIwasyoungIremembergoingintoashopintheWaverleyCentreandseeingarowofConnoisseur'sChoicebottlesallfromdifferentdistilleriesandallofdifferentagesandIthoughthowimpressiveitwas,”saysAdrian.

“IthoughtweneededsomethinglikethatinEngland.WewerelivinginWalsallatthetimeandwedecidedonBakewellforafewreasons.

Firstly,peopletendtobrowseinshopsinaplacelikeBakewellratherthanrushpastastheymightinBirmingham.

“Second,peopletendtobeinabetterframeofmindandhavethetimetosampleandenjoythewhisky.

“Andthirdly,mostpeoplevisitingthePeakDistrict,whichisthemostvisitednationalparkintheworld,willcometoBakewell.Theotherthingthatmadeourmindsupwasthefactthatstatisticsshowthatpeoplecomebacktotheareatimeandtimeagain.Theaveragenumberofvisits
perpersonisfour.MorepeoplemightgotoMountFujibuttheytendtogoonlyonce.

Andbecausepeoplearemakingrepeatvisitswehavebuiltuparelationshipwithpeople.”

Butit'snotjustacaseofofferingsomepassingtouristsafewsipsofwhisky.TheMurrayshavegonemuchfurther,makingtheatmosphereintheshopfriendlyandaccommodatingandinvolvingbothenthusiastsandnovi...

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