Whisky Magazine Issue 43
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Whisky Live Glasgow was different to any other whisky show
It's coming home, it's coming home, it's coming, whisky's coming home.” Three Lions might be a song linked intrinsically to the English, but a paraphrased version of it had a certain resonance in Glasgow when Whisky Live came to town.
For there was a real sense of triumph and celebration during the two day event. And any suggestions that an expression about prophets not being recognised in their own land went right out of the window as Glaswegians turned out in force to reacquaint themselves with their national drink.
The tone of Whisky Live Glasgow had been set by event organiser Damian Riley-Smith, who responded to the suggestion that he was trying to teach granny to suck eggs by pointing out that granny had grown tired. Scotland has one of the best products in the world, he said, but it took it for granted and didn't promote it properly.
This was an attempt to redress the balance and put the drink on the front shelf in its native country not just in dedicated whisky bars but across the drinks trade as a whole.
The event itself was Whisky Magazine's most ambitious yet. Held in George Square in the heart of Glasgow, it was staged in two separate marquees – one called the Whisky Experience, aimed at newcomers to the drink and designed to provide interactive fun; and the other under the Whisky Live banner, where enthusiasts could meet the distillers and blenders and sample some rarer expressions of their favourite drink.
As with other Whisky Live events the serious wh...