Not a member? - Register and login now.
All registered users can read our entire magazine archive.

Issue 43 - It'sallintheblend

Whisky Magazine Issue 43
October 2004

 

This article is 9 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

Copyright Whisky Magazine © 1999-2014. All rights reserved. To use or reproduce part or all of this article please contact us for details of how you can do so legally.

It'sallintheblend

Thismonthweaskthreemasterblenderswherethesectorfitsininrespecttotherestofthewhiskymarket

ThePanel
JimBeveridge,technicalspecialist,whisky,forDiageo(JB)
RichardPaterson,masterblenderforWhyte&Mackay(RP)
JohnRamsay,masterblenderforEdrington(JR)
ColinScott,masterblenderforChivasBrothers(CS)

Q.Inyourview,doblendsreceivetherespecttheydeserve?

JB:Notheydonot!BlendedScotchbuilttheindustrywehavetoday–cheappoorqualityblendshaveinmyviewunderminedthecategoryandthisinconjunctionwiththegrowthofsinglemaltsmakesitdifficultforhighqualityblendstobeaccepted.

JB:ButbearinginmindthatmostScotchWhiskysoldworldwidewillbeasblends,thenyes,ourconsumersareclearlydemonstratingtheirrespect.

CS:Absolutely–premiumblendsespeciallycommandgreatrespectinmanypartsoftheworld,fromScotlandtoAsia.ForexampleRoyalSalute50yearoldwasreveredwhenitwaslaunchedlastyear–inJapanpeoplequeuedovernighttopayonemillionYenforjustonebottle.Andofcourse,standardblendsareenjoyedinhighvolumesworldwideeveryday.

RP:Thatmaybe,butoverthelast20yearsIfeelthereputationofblendedwhiskyhasbeendecliningduetoseverepricediscountingandcompetitionfromownlabelbrandsinthemarket.Howeverpremiumshavestillmaintainedtheirstatusparticularlyoverseas.

Q.Isthesectorunderstoodaswellasitshouldbe?

JB:It'snotaswellunderstoodassaythemaltssector,butIthinkthisisahugeopportunity.Thegrowthinknowledgeofmaltsisagreatplatformfromwhichtodevelopanunderstandingofblends.

RP:Thereisalwaysroomforimprovement.Theconsumermustatalltimesbeeducatedtoallowthemtofullyunderstandandappreciatethe
complexitiesofblendedwhiskies.

CS:PeoplecanenjoyScotchwhiskyitwitho...

To read all of this article...
Please register with whiskymag.com. Already registered? Login now.

 

Whisky gift and present finder