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Issue 43 - Smallisbeautiful

Whisky Magazine Issue 43
October 2004

 

This article is 9 years old and some information provided may be time sensitive. Please check all details of events, tours, opening times and other information before travelling or making arrangements.

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Smallisbeautiful

Justminiaturesdoesexactlywhatitsaysonthetin-sellsjustminiatures.

Manydistillerswilltellyouthatsmallstillsmakethefinestwhisky,andwhatisittheysayaboutthewaymightyoaksfromlittleacornsgrow?Icouldgoon,butI'msureyoucanseewherewe'reheadinginanarticledevotedtotheretailingofwhiskyminiatures.

ForbrothersJustinandGavinAlexanderhaveprovedthatrunningabusinesswiththeself-explanatorynameofJustMiniaturescanbeabigmoney-spinner.

JustMiniatureshasaretailoutletontheHighStreetinColchester,Essex,andtheAlexanderbrothersarebothdirectorsofthefirm.Gavinlooksafterthefinancialsideofthebusinessandoverseesitsweb-site,whileJustinputshispreviousexperienceofworkingforalargeoff-licencechainintohandlingstocksourcingandpurchase.

Thecompany'sweb-sitecameonstreamon1stMaylastyearandtheshopopened12monthslater.AccordingtoJustinAlexander,it'sworkingwell.

“We'reverypleasedwiththewaybusinesshasgonesofar,”hesays.“Turnoverhasquadrupledsincewegottheshop.”

Apartfromdirectsales,JustMiniaturescurrentlyprocessesaround300internetorderspermonth.Thereisnominimumordervalue,andcustomersmaybuyasingleminiatureonlineiftheywish.

Discussingtheoriginsoftheenterprise,JustinAlexanderrecallswhenhewasemployedintheoff-salestrade:

“IsoldGlenfiddichandGlenmorangieandsoon,andwhenfinallyIwasinScotlandanddecidedtovisitsomedistilleries,Iboughtaminiaturebottleatthefirst,thenanotheroneatthenext.Itwasasouvenirofavisit–likeyoumightbuyapenorabookmarkatacastle.EventuallyIgotto500differentexpressionsofmalts.

IfoundthattherewerenotmanyoutletsinEnglandforminis–veryfewspecialistshops,andyou'dpaymayb...

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