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Issue 45 - View from the other side

Whisky Magazine Issue 45
January 2005


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View from the other side

For this debate we ask a group of non whisky industry people for their view on the subject

Q. If someone mentions the word whisky to you, what thoughts immediately come to mind?

JT: As someone who enjoys a fair amount in his spare time, my first thought would be one of delight. I can't think of another spirit with as much obvious variety and diversity as whisky, provided you get past the ubiquitous, blended brands (as is the case in most areas of life). It's all there for the budding amateur!

KP: I think about how the small country of Scotland has conquered the world with its liquid gold; cold misty days and hot copper stills; the taste of salty air; slainte.

KD: Cold nights, warm drink, great bars, even better conversation.

LE: My view's more negative – Scotland; brown; peat; I don't like it; traditional; old.

Q. In your view has the profile of whisky risen this year? Has its image improved or worsened?

KP: It's definitely improved. Cardhu and Glenmorangie made international headlines, albeit for different reasons; more and more people are enjoying the variety to be found amongst single malts; variations like ‘pink' whisky always make great talking/selling points; whisky cocktails find whole new markets; innovative bottlings from small companies.

JT: Yes, I definitely get a sense that younger people are starting to make their impact on the industry. New brands such as Compass Box – which I frequently read in the consumer press – are making their mark, while the more general influence of style bars and trends among younger drinkers away from ‘al...

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