Whisky Magazine Issue 49
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Joe Bates looks at whisky in Brussels airport
Unsurprisingly for the country, which gave the world Leonidas, Godiva and Neuhaus, chocolate is the best-selling product at Brussels Zaventem airport.
Yet the whisky offer is good too – duty-free concessionaire Belgium Sky Shops has a rolling monthly promotional programme, which ensures excellent deals on both malt and blended whiskies.
The retailer is constantly adding to its offer and currently stocks about 60 malt whiskies, eight bourbons/Tennessee whiskeys, 13 standard blends, two Canadian whiskies, 14 premium blends and seven Irish whiskeys.
The line up of malts includes The Macallan 18 Year Old, Glenfiddich 18 Year Old, Glenmorangie cask finishes, Bowmore 17 Year Old and the recently repackaged Johnnie Walker Green Label.
On about 280 days of the year Belgium Sky Shops holds spirit tastings between 2.30pm and 7.30pm and one whisky is always on promotion at any one time.
Normal prices vary according to whether customers are flying inside or outside the EU, but the operator runs a monthly promotion, which offers a 20 per cent discount on both duty-free and duty-paid prices. This means that next month, for instance, that Laphroaig 10 Year Old will cost only 28 duty-free and 36 duty-paid, while Scapa 14 Year Old will be only 24 and 29.60 respectively.
In other popular categories Johnnie Walker Black Label will be 23.60 duty-free and 28.80 dutypaid, while Jim Beam White Label will be 12.40 and 17.20.