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Issue 50 - Fifty not out...

Whisky Magazine Issue 50
September 2005


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Fifty not out...

Onwards and upwards,says Dominic Roskrow,as Whisky Magazine gets a new look

There's always a temptation when you hit a milestone to sit back and participate in some indulgent back-slapping. But it says much about the healthy state of the world of whisky that I have to say that quite frankly we just don't have the time to.

Fifty issues is an impressive number, given the fact that many predicted the subject would exhaust itself in a year. But with so much going on in our industry we've had to put a limit on the amount of looking back we can do.

We haven't ignored the past totally – we have selected a quote from each of the previous issues and we have published a selection of 50 great whisky drinking moments.

But this issue is all about moving forward, and if you compare those very early issues with the current one, you're looking at a very different beast in terms of style, content, design and attitude.

Much of the change has been evolutionary, but this issue has been redesigned to make it even more relevant to today's market and today's reader.

What we're most proud of in this issue though, are the results of the first ever Independent Bottlers' Challenge.

The independent sector has had a love-hate relationship with the trade but has established itself in recent years and played a key role in attracting new drinkers and stimulating existing ones.

In recent years a group of top quality companies with a passion for whisky and the knowledge to recognise an outstanding dram when they taste one, have flourished. So we felt it only right that we re...

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