Published in Whisky Magazine Issue 50 on 09/09/2005.

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The whisky forum

The best letter in each issue wins a bottle of Berry’s Blue Hanger 25 year old. Always impeccably turned out, just like the gentleman it is named after, Berry’s Blue Hanger offers soft citrus aromas intermingled with leather, custard and pears, leading to an elegant butterscotch and rich orange peel palate with a dry smoky finale. One to ponder.

Become Ambasassadors.

All of us reading this magazine like to enjoy a good dram or two. Some have a near fanatical relationship and some just like the taste.

I remember my first whisky but thankfully not the name – it was a cheap blend. I dared to try another whisky shortly afterwards. This time a “real� whisky (Highland Park 12 year old). I couldn’t believe the difference! This must be how whisky should taste, I thought. I was on the right path to the exploration of all the best whiskies the market has to offer.

For many people the whisky experience probably stays at that first cheap whisky.

Imagine the huge potential of the whisky sector if only some of those people got to taste a good quality whisky.

We who know how to appreciate whisky are without doubt the best marketers for whisky.

The whisky industry can advertise and promote its products, but there is no way it can reach the target markets in the same way as the enthusiasts themselves.

What I’m saying is; share your experiences in whisky and all the things surrounding it. Why not organise a tasting event with friends or simply let them try one of your favourite drams?

Often it’s enough just to tell someone about all the mysticism and legends about whisky to stir their interest.

Of course not everyone likes whisky, but I’m sure there are lots of people who just don’t know they will appreciate it. They just need some kind of start.

Mattias Kjellberg. Sweden.


From the horse’s mouth.

When we.....

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By Dominic Roskrow

Section : Letters to the Editor

Page number : 14