Whisky’s coming home
Joe Bates with the latest from travel retail
Store focus.
Edinburgh Airport.
Edinburgh airport finally has the whisky offer it deserves. Earlier this year BAA opened a World of Whiskies shop in shop at the airport’s main World Duty Free store, based on the successful retail format at London Heathrow and Gatwick.
As a result the dedicated whisky area has grown in size from 170sq ft to 240sq ft. It now stocks more than 200 whiskies, including an impressive range of travel-retail exclusive malts, including Glenlivet Nadurra (£34.99), The Macallan Elegancia (£26.99), Glenmorangie Cellar 13 (£29.99), and Bowmore Enigma (£24.99).
British, Dutch and American travellers are the best purchasers of whisky at the store and the top sellers’ list currently puts Glenmorangie Cellar 13 in pole position, followed by Ardbeg 10 Year Old, and The Macallan Elegancia.
World of Whiskies puts a big emphasis on multi purchase promotions – current deals to watch out for include ‘Buy Two, Save £10’ on 70 of the store’s best-selling malts; Buy Two, Save £10 on Distillers Edition Lagavulin (£39.99), Glenkinchie (£33.99), Cragganmore (£33.99), and Talisker (35.99).
Two or three new malts are added each month and there are plans to introduce rarer, collectors’ items next year.
The most expensive whisky currently on sale is Glenfiddich 1937 priced at £10,000.
Passengers travelling within the European Union can use the free shopping collection service.
Best Buy.
The Macallan 40 Year Old.
The Edrington Group has release.....
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By Joe Bates
Section : Travel retail
Page number : 55
