Whisky Magazine Issue 54
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Our Mystery Visitor thinks he has been unmasked so he's taking a break. Here he recalls some of the stranger moments from distillery tours
The distillery tour had progressed very smoothly. Our group had watched the video, studied the information panels and listened intently to our charming guide.
“Now,” she said, “are there any questions?”
“Yes,” came the answer from an innocuous looking little man. “When do they put the grapes in?”
Distillery visitor centres are pretty sophisticated operations. Millions of pounds are spent on ensuring we get a very clear message. It's only water, malt, yeast and some barrels – and the best designers in the world are hired to tell whisky's story. Our ancestors used to distil their own in the glens. How difficult can it be to understand?
But despite all the investment in product education some people clearly aren't getting the message – or they are getting a very strange message all of their own out there on Planet Weird. So what else do the friendly folk on the front line of whisky tourism have to put up with?
You'll be amazed. Take this from Glenmorangie, for example.
At the end of a detailed and full 45 minute tour, one guide was surprised to receive the question from an American lady:
“So where is the whisky actually made?”
And that seems quite normal compared to a recent visitor to Tain who participated in the full tour while wearing a mask from the teen horror movie Scream. Every time the guide looked towards him he would pump the blood down his face, much to the surprise of the other visitors.
But it's not just Glenmorangie that gets ...