Whisky Magazine Issue 58
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Whisky ambassadors travel the world promoting whisky. The ideal job? Martine Nouet went to find out
Seen from the public point of view, their life is an antidote against monotony.
Many a whisky lover would like to share the brand ambassadors' diary, envying their continuous travelling round the globe and the opportunities they are given to taste outstanding drams.
Earning your living entertaining people would seem to be a dream come true.
Well reality does not always reflect the vision. Spreading the gospel, as one of them would say, can be a tough job, often challenging, sometimes unrewarding and always time-consuming.
None of these passionate brand ambassadors would change their life for a quiet office routine. They love it and communicate their passion and their knowledge with an ever refreshed enthusiasm to the brands sales team as well as to whisky aficionados, wherever they roam.
New York, San Francisco, Tokyo, Sydney, Hong-Kong, Berlin, Paris, Rome, Madrid, Copenhagen or London… they can tour the world within a few weeks, presenting new drams, meeting new crowds, making new friends and gathering new memories.
Ann Miller from Chivas, Richard Paterson from Whyte and Mackay, Ronnie Cox from The Glenrothes and Jim McEwan from Bruichladdich ramble round the world. They recall some special moments, whether they be funny, embarrassing… or both.
Like all ambassadors they have adapted to life on the road and have secrets to cope with jet lag, unexpected technical problems or anoraks' riddles.
And most of all, they enjoy their life.
Ann Miller has worked in the wh...